The Technical Communication Business Cases - Myassignmenthelp.Com

Question: Discuss aboutThe Technical Communication Business Cases. Answer: The assignment helps in analyzing the different appeals of Aristotle that includes ethos, pathos and logos in the business communication process. The entire popularity and the importance of these appeals require to be analyzed with presence in the era of digitization of the process of the business communication. The main aim and purpose of the entire report is to identify the relationship between the three appeals that include ethos, pathos and logos. The critical applicability is essential for the ethos, pathos and logos in such a manner that this will help the entire business communication process in an effective manner. The structure of the entire assignment includes the definitions of the three different appeals that include pathos, ethos and logos in the process of business communication. The popularity has to be understood, as this will help in digitization phase in the business communication process. Ethos is generated form Greek word that means character, which is used in order to describe the different guiding beliefs as well as ideals in such a manner in the community, ideology and nation. Ethos is the set of ideas as well as attitudes that is associated with particular group of individuals or activity. Ethos helps in convincing the individuals of the credibility of the different persuader (Shwom and Snyder 2015). Ethos convinces the audiences with the help of the character and credibility. The ethos can be developed by choosing an appropriate language that will help in making the audiences aware about the particular topic. The proper level of vocabulary has to be adopted by being unbiased about the different credibility and introducing the pedigree with proper usage of grammar as well as syntax. Pathos is known as emotional appeal that helps in analyzing the meaning that has to be persuaded by the different audiences in such a manner that this will be appealing to the audiences. The authors make the proper usage of the pathos that will help in invoking sympathy from the different audiences. This will help in making the audiences understand and feel the emotions of the author that is expressed by them. A common usage of the pathos will help in drawing pity from the audiences and the anger is inspired from different audiences in order to receive the prompt action. Pathos is Greek word that means experience and suffering and the words pathetic and empathy are derived from the word pathos (White 2014). Pathos can be developed with the usage of meaningful language, emotion-evoking examples and the implied meanings as well. Pathos deal with the emotional appeal of the audiences and the speakers in such a manner that this will help in drawing the attention of the audiences towards the different aspects (Shwom and Snyder 2015). Logos is known as appeal to logic as this means convincing the different audiences with the usage of logic as well as reasons. In order to use logos, this would help in citing different facts as well as figures along with literal analogies in such a manner that this will help in closely describing the different inward thoughts. The word logic is derived from logo and it helps in analyzing the different ways through which the audiences can be persuaded. The business communication in the modern era is defined as the different kinds of information that is shared and expressed between different kind of individuals inside as well as outside the organization (Men 2014). There has to be proper mixture of ethos, pathos and logos in such a manner that it helps in reaping different kind of benefits that will be commercial in nature. In the present era of the entire process of business communication, the understanding as well as credibility plays an essential role in the generation of the success in the process of business communication. Ethos help in making the audiences understand about the different credibility of the speakers or the character in the establishment of the persuasion. Ethos help in appealing ethical behavior in such a manner that it helps in convincing the audiences of the different arguments. The establishment of the pathos is essential in nature, as this will help in understanding the persuasion (Hashim 2015). For instance- Ethos has huge importance in business communication process as this helps in establishing persuasion. While a speaker is speaking about a particular topic, this is the responsibility of the speaker to attract the audiences in such a manner that this will establish persuasion Secondly, pathos help in dealing with the speaker as this will help in emotionally connecting with the audiences in a positive manner. This emotional influence will create emotional affection of the different audiences towards gaining the common objective. There can be different usage of language in such a manner that this can create emotional reactions among the audiences (Charland et al. 2017). For example- While a speaker is providing speech in the public, it is essential to communicate the message in such a manner that this will create huge emotional balance and attachment. Lastly, logos is the important factor that has to be considered in such a manner that this will appeal the intellect of the readers. Proper logic is essential in nature while speakers are giving speech in public, as this will help the readers will feel smart in nature (de Jong 2014). For example- While a speaker is providing a speech in the public, it is essential in nature to provide and use logic in such a manner that this will help in making the speech powerful in nature. Logic is essential factor that will require symbolic action as to make the speech powerful in nature. Ethos, pathos and logos are essential in nature as it helps in making the entire communication effective and efficient in nature. The credibility is essential in nature in the business communication, as this helps in making the audiences understand the meaning of the speech in an effective way (Bovee, Thill and Raina 2016). The proper credibility and the persuasion is essential in nature in ethos, logos and pathos as this will help in making the communication effective in nature. The logic is essential in nature in the present era of business communication, as this will make the audiences create an emotional balance between the speaker as well as audiences. References Bovee, C.L., Thill, J.V. and Raina, R.L., 2016.Business communication today. Pearson Education India. Charland, G., Huang, H., Li, Y. and Li, Y., 2017. Ethos, pathos and logosA typology for analyzing tweeting comments in scholarly articles.iConference 2017 Proceedings. de Jong, M.D., 2014. The Technical Communication Business Case: Value Added or Social Responsibility?.Technical Communication,61(1), pp.1-2. Hashim, J., 2015. Information communication technology (ICT) adoption among SME owners in Malaysia.International Journal of Business and Information,2(2). Men, L.R., 2014. Strategic internal communication: Transformational leadership, communication channels, and employee satisfaction.Management Communication Quarterly,28(2), pp.264-284. Shwom, B.G. and Snyder, L.G., 2015.Business communication: Polishing your professional presence. Pearson. Tourish, D., 2014. Leadership, more or less? A processual, communication perspective on the role of agency in leadership theory.Leadership,10(1), pp.79-98. White, M.S., 2014. AN INTER-DISCIPLINARY LANGUAGE FOR INTER-DISCIPLINARY COMMUNICATION: ACADEMIC GLOBALIZATION, ETHOS, PATHOS, AND LOGOS.Systemics, Cybernetics and Informatics, p.27.